Anika is passionate about building brands that truly resonate—blending strategic research, creative storytelling, and hands-on marketing expertise. She is a proud graduate of Colgate University, one of the nation's most prestigious academic institutions, where she earned her Bachelor’s degree in Political Science and Writing & Rhetoric. At Colgate, she conducted extensive research on social media platforms and data privacy laws, deepening her understanding of how ethical data practices and audience trust are at the heart of effective marketing. 

Anika first discovered her passion for marketing while working at the City Hall of Ocean Springs, Mississippi, where she worked directly with the mayor’s office to craft key messaging for public awareness campaigns. That early experience sparked her commitment to creating communication that truly connects with people — a value that continues to define her work today. 

Before joining Edit Media, Anika worked at a renowned Japanese-based global automation and technology company, supporting marketing efforts across 50+ offices nationwide. She created interactive digital content, developed gamified learning tools, and built communication strategies that enhanced employee engagement. She also played a critical role in planning and executing technology expos hosted by some of the world’s largest corporations, including Toyota and Daikin—high-profile events that strengthened the company's market presence in southern Texas.

Beyond her corporate experience, Anika also built a small business from the ground up—founding her own cookie brand and conducting market research in the Memphis community to lay the foundation for a future bakery. Her entrepreneurial journey gives her firsthand insight into the challenges small businesses face: from brand building to customer engagement. She understands that marketing isn't just about strategy—it’s about telling a story that matters.  

What sets Anika apart is her deep belief that great marketing starts with understanding people. She has a unique ability to put herself in the client’s shoes—prioritizing their vision, understanding their goals and pain points, and bringing their ideas to life with authenticity and precision. Her competitive edge lies in her ability to listen, connect, and align marketing strategies so that they not only look good but feel right to the people they are meant to serve.