We build marketing strategies that start with your customer.
Brands grow by putting their customers at the center of everything they do.
We start by helping you deeply understand your audience—who they are, what they value, and how they make decisions. From there, we develop smart, customer-centric strategies that position your business for long-term success. Whether you need business development planning, public relations, web design, advertising, or social media support, our team is ready to execute with clarity, creativity, and purpose—ensuring every tactic aligns with your goals and resonates with the people you want to reach.
How we build leading brands:
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We perform customer research and deliver insights you can implement, whether you’re launching a new product, refining existing product lines, or testing creative ideas before going to market. Learn more here.
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From startups and launches, to stagnant growth, or expansion into new markets, having the right processes in place to grow is vital. Growth without processes and structure create mayhem. We help brands solve these challenges. Learn more here.
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Build your marketing foundation: We offer workshops to identify your target audiences and messaging, map their customer journeys, find your key touch points, and develop your overall marketing strategy to reach your goals. Learn more here.
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Our media services are diverse. With a team of experienced media relations professionals in-house, we extend your stories and narratives from owned channels to earned channels, ensuring they reach a wide, engaged audience. Learn more here.
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We use the latest technology and best practices to create websites that represent our clients' brands in the best possible light while allowing easy navigation for users. Learn more here.
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Whether you aim to raise awareness or boost sales, we can help create your message, choose the right platform, secure ad space, and improve your content for success. Learn more here.
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We create flexible social media strategies for businesses of all sizes. We aim to bring your vision for your brand's social media to life while enhancing your reputation. Learn more here.
Strategy first. Strategy always.
We believe real growth begins with understanding. That’s why we start by helping you get to know your customers. With those insights, we craft customer-centric strategies that connect your brand to the right audience in the most effective ways.
From there, we bring the plan to life—through smart business development support, public relations, web design, advertising, and social media. Whether you're building something new or ready to level up, we help you move forward with purpose.
How do I launch my brand? • How can I gain market share? • What are my customers' experiences? • How can I enhance my reputation? • Where do I need to invest my marketing dollars? • How can I build a better business strategy? • How should I tell my company's story?
How do I launch my brand? • How can I gain market share? • What are my customers' experiences? • How can I enhance my reputation? • Where do I need to invest my marketing dollars? • How can I build a better business strategy? • How should I tell my company's story?
Our Leadership Team
Alexandra Shockey
President & Founder
Alexandra (“Alex”) Shockey founded Edit Media Consulting after a decade at FedEx, where she led Global Social Media and Media Relations. With nearly 20 years of marketing and communications experience, she has managed campaigns spanning business launches, product rollouts, and global initiatives. Her expertise in strategy, research, and media has driven national recognition, with coverage in outlets like The Wall Street Journal, The New York Times, and Bloomberg. A University of Mississippi graduate with a master’s from the University of Memphis, Shockey is passionate about helping businesses stand out through compelling storytelling and data-driven marketing. She holds a Humans Factors International certification in user experience research and user analysis.
Adam Horlock
COO
Adam Horlock is a media relations and operational leadership expert with over 15 years of experience. He has held executive roles across industries, launched new offices, and collaborated with FOX, Gordon Ramsay Productions, and Food Network, making multiple national TV appearances. A contributing writer for Entrepreneur Magazine since 2020, his work has been featured in USA Today, Yahoo! Finance, and TechTimes. In 2022, he founded Pinnacle Public Relations, and in 2023, co-launched the Bourbon and Business Podcast. He is also writing his first book, The Lies Brands Tell Themselves, and the Truths That Set Them Free.
We help our clients tell their stories well.
From industrial clients to ambitious boutique brands, each of the following case studies showcases how we've partnered with our clients to turn their visions into reality. It's not just about strategies and solutions; it's about the passion, creativity, and hard work that fuel success.
Let’s Work Together
We’re always looking for new opportunities and are comfortable working remotely with customers outside of our headquarter cities. Please get in touch and one of our team members will contact you about beginning the process.